We have an ongoing relationship with PBS, having initially designed their website, we continue to manage certain aspects of their digital marketing. Every quarter we send out a branded eNewsletter, this has been cost-effective demonstrated by a good return of investment. Content marketing is also a key aspect of the ongoing marketing plan; every month Two Heads run strategy meetings with PBS to discuss what relevant news articles should be added to the website. Blogging is also part of our digital marketing campaign with PBS. We feel that blogging humanises the company and shows what they are doing for charity, events, apprenticeships and more. Two Heads are managing an SEO strategy, we have meetings every month to discuss 1,2,3 keyword density, what we are optimising for that particular month and what additional content we will be adding to the website.